Personal shoppers aren't just for big spenders—they can help regular folks find clothing and accessories that are flattering, stylish, and budget-friendly, too. We spoke to a few of these fashion mavens to get a behind-the-scenes look at their job, whether it's how they can save you money, when they might encourage you to step out of your comfort zone, or why their feet are probably sore.
While buying clothing is a big part of the job, it's not as simple as it may sound—personal shoppers work closely with sales associates at retail stores to hunt down elusive pieces, put promising items on hold, and determine when new clothing will arrive at the store. And whether they are working with sales associates or advising their clients on what looks fashionable, personal shoppers need excellent communication and people skills.
Competent personal shoppers, then, have a comprehensive understanding of types of fabric, garment construction, and how different clothing brands flatter (or don’t flatter) diverse body types. Personal shoppers also pick clothing and accessories in colors that will complement a client’s skin tone and hair color, rather than opting for hues that they personally like.
independent personal shoppers, who are not affiliated with a store or line of clothing, have more flexibility. Because they directly bill their client, they can charge a variety of fees for their services, whether it's an hourly fee, a flat rate, or a package of multiple sessions. Some personal shoppers even offer a "complete makeover" package that includes additional services such as makeup application and hairstyling.
You do not have to be wealthy to hire a personal shopper. I actually save my clients money and time,” Wynne says. By guiding them toward quality pieces that will last many years (rather than pieces that wear out after a few months), personal shoppers can save their clients some serious moola. Plus, they can discourage clients from buying clothing and accessories that they don’t love, minimizing the chance that clients will get bored of their purchase.